Las campañas de marketing del amor - notecopies.es
Mañana 14 de Febrero es El día de san Valentín o día de los enamorados, una fecha especial para las parejas y también para las campañas de marketing.
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February 13, 2014
Love marketing campaigns
Tomorrow, February 14th, is Valentine's Day, a special date for couples and also for marketing.
Valentine's Day and its origins
Tomorrow, February 14th, is Valentine's Day , a special date for couples and also for retailers, as many marketing campaigns will be designed for this occasion.
For the more skeptical, this day is just another product of consumer society, a marketing invention and a sales strategy to encourage everyone who claims to be in love to spend lavishly on an ever-expanding array of products for lovers. While it's true that this day is very important for retailers, it's not a recent invention; its origins date back to the Roman Empire .
There are several theories that attribute the origin of Valentine's Day to this date.
Saint Valentine was a priest who served in Rome around the 3rd century . Emperor Claudius II ruled at the time , and he decided to prohibit marriage for young people because, in his opinion, single men without families made better soldiers, as they had fewer ties.
The priest considered the decree unjust and defied the emperor. He secretly performed marriages for young lovers (hence the popular belief that Saint Valentine is the patron saint of lovers).
Claudius found out and imprisoned him, eventually having him martyred and executed on February 14, 270.
Some believe it's a Christianized version of a pagan festival, since in ancient Rome they worshipped the god of love, whose Greek name was Eros and whom the Romans called Cupid. During this celebration, people sought the god's favor through gifts or offerings in order to find their ideal lover.
– In Nordic countries, it is during these dates that birds pair up and mate, hence this period is seen as a symbol of love and creation.
A good business opportunity.
Everyone knows that a good boyfriend or girlfriend isn't going to let this day pass without buying their partner a little something, and brands see this as a sales opportunity, especially during a period when sales are usually quite slow after Christmas. As a result, we're seeing more and more offers from brands all over the world. It's the marketing of love, or love repurposed as marketing campaigns, depending on how you look at it.
At this time of year, it's a good idea to invest in advertising. You know there's a customer looking for a gift and you need to attract them somehow, which is why there are so many special ads, special events, and special promotions.
The day becomes quite a challenge for marketing campaigns.
I'm going to rescue and share with you some of the advertising marketing campaigns that I liked the most back in the day.
Kellogg's Unlike most companies, Kellogg's decided to focus on those who have struggled to win over their ideal partner and created a series of humorous commercials "to teach you how to win someone over." Here's the first one.
Kellogg's Krave® México - La Academia de Ligue Lección 1 y 2 - YouTube
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Kellogg's Krave® México - La Academia de Ligue Lección 1 y 2 KraveMx
KraveMx1.01K subscribers
In its 2012 campaign, Heineken highlighted the importance of this day by creating commercials and using social media with a Facebook application that allowed users to send personalized and humorous love songs as a date invitation.
Heineken Valentine Serenade - YouTube
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Heineken Valentine Serenade Online Campaigns
Online Campaigns1.13K subscribers
Coca-Cola also doesn't forget this day, associating its brand with love and friendship with a touch of originality.
Coca-Cola el día del amor y la amistad - YouTube
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Coca-Cola el día del amor y la amistad CocaColaVe Venezuela
CocaColaVe Venezuela4.11K subscribers
It's clear that, whatever the case, Valentine's Day is a very special day, and it seems that big brands don't miss the opportunity to carry out these brilliant marketing campaigns to sell their products.
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